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BRANDING
REPORTING
INTERACTIVE
CLIENT LIST


London Metropolitan University was formed from the merger of London Guildhall University and the University of North London – the largest ever merger of universities in the UK. FHD worked to create a positioning based on a mix of attributes including diversity, the central London location and the institution’s to all stakeholders. The new brand identity has played a key part in the success of the new university, which has grown to be the largest in London.